Are OTA’s slowly becoming more powerful than hotel groups?
The controversy is definitely in the air of the global hotel industry. Traditionally the Big 5 (Marriot & Starwood, Hilton, IHG, Accor and Wydham) have been unrivaled by pure virtue of their size and brand reputation. However are they becoming submissive to major OTA’s like Booking.com & Expedia as they become increasingly powerful in their …
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