This category contains all Room Revenue related articles and information
The Impact of Lockdown In times of such insecurity, it is a shame that nobody in our industry has that elusive crystal ball. What we do have available is big data, and this data is invaluable in quantifying the impact this vast uncertainty has had on “normal” business trading for the South African hospitality sector. …
LOCKDOWNS, LOSSES AND LIVELIHOODS – THE DATA BEHIND THE DECIMATION Read More »
Being very active in revenue management and distribution for the last 3 years we at TrevPAR World have never been more challenged with the different games that the OTA channels are playing, now this… Booking.com has recently communicated that their “Genius” rates will now gain you access to a larger audience of frequent travelers as …
The controversy is definitely in the air of the global hotel industry. Traditionally the Big 5 (Marriot & Starwood, Hilton, IHG, Accor and Wydham) have been unrivaled by pure virtue of their size and brand reputation. However are they becoming submissive to major OTA’s like Booking.com & Expedia as they become increasingly powerful in their …
Are OTA’s slowly becoming more powerful than hotel groups? Read More »
Social Media, a concept that we are all too familiar with, has evolved immensely over the last few years and it shows no sign of slowing down. With countless social network platforms available at our disposal, we’re able to connect and share information with the person sitting next to us whilst simultaneously engaging and collaborating …
The Relationship Between Social Media & Revenue Management Read More »
When looking at any hotel, regardless of size or market we always seem to focus on three main benchmarks – occupancy, average daily rate and RevPAR, with RevPAR being dubbed as king, but why? We are always hearing questions such as is my RevPAR where it should be, are we tracking it correctly and how …
TrevPAR vs RevPAR – both matter but which is best? Read More »
