Market Research

LOCKDOWNS, LOSSES AND LIVELIHOODS – THE DATA BEHIND THE DECIMATION

The Impact of Lockdown In times of such insecurity, it is a shame that nobody in our industry has that elusive crystal ball.  What we do have available is big data, and this data is invaluable in quantifying the impact this vast uncertainty has had on “normal” business trading for the South African hospitality sector. …

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TOP 5 TACTICS TO POSITIVELY INFLUENCE YOUR HOTEL’S COVID19 RECOVERY

It’s challenging to manage any business in the unknown, and without a doubt, the last six to twelve months have been a very anxious and troubling period for the travel, tourism, and hospitality industry at large. When countries around the world start to progressively loosen lockdown and travel restrictions, the hospitality sector will start to cautiously reopen …

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Effective Operational Management as key to survive post-Covid19

With the accommodation segment starting to open its doors, effective operational management is starting to show its muscle in conjunction with revenue management – or at least it should be! It’s a fact that the accommodation industry makes money differently to just about any other sector in the economy. The traditional trend in other industries …

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Tourism, Travel & COVID-19: The New Narrative for Southern and Eastern Africa During a Crisis Vortex – Get Your Copy Today!

A few weeks ago, I was invited by KR Publishing to share some insights on Revenue Management – Perfecting key elements to positively influence business growth and sustainability for a new book aimed at helping leaders manage their organisation during the Corona virus crisis. I’m very proud that due to the great teamwork and effort …

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What can I do now in preparation for the “new normal”

As we enter the month of May it appears that it will be another month of closures for the majority of hotels, guest houses, bed & breakfasts as well as other tourism driven businesses, after some great feedback on our previous article Some Realizations – from the desk of a revenue specialist we have been receiving feedback …

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Revenue Resources < Revenue Redistribution

Ironic title, considering distribution is at the core of Revenue Management itself. I want to make it very clear that this is by no means written to try and eliminate jobs for industry professionals or displace any form of positions within the industry that are doing a fantastic job in their roles. To those, I …

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Some Realizations – from the desk of a revenue specialist

I have been working in the hospitality industry for 17 years now and I have been directly involved in sales, marketing and revenue/commercial management for the last 10 of these years and never have I or will I see something like COVID-19 again, this global pandemic has brought the world to its knees and more …

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