About Our Founder
Derek Martin is the founder of TrevPAR World Group Holdings with over 15 years of hospitality experience across brands such as Pan Pacific Hotel Group, Carlson Rezidor, Leading Hotels of the World as well as IHG.
TrevPAR World Group Holdings focuses on data driven processes to maximise and optimize profits of any hospitality business, currently managing over 5000 rooms per day across 58 cities in 15 different countries with the focus being on data processes to maximise and optimize profits for guest houses, bed & breakfasts as well as local and internationally branded hotels.
Derek Martin, BCom, started his career in hospitality in 2006, and developed a passion for Revenue Management. Over the past 16 years, he held several senior property-based and corporate Revenue Management roles with regional and international brands.
Having become aware of a talent shortfall in revenue and data analytics on the African continent, Derek returned to South Africa and founded TrevPAR World, a global consulting firm specializing in Total Revenue Management.
TrevPAR World is now 8 years old and does daily commercial management, revenue management, sales & marketing management and social media for over 200 hotels across 58 cities in 15 different countries ranging from large international corporate brands to local independent hotels and lodges.
Derek Martin is a member of the Stenden Advisory Board as well as the aha Hotels and Lodges
Presently residing in South Africa, Derek holds a Bachelor of Commerce degree in Hospitality Management from Stenden University’s School of Hotel Management in South Africa. His passion for Revenue Management led to the establishment of a Revenue School and the development of the very first Revenue Management degree on the African continent, in partnership with Stenden South Africa.