The definition of Revenue Management can be described as – selling the right room, to the right client, at the right moment for the right price on the right channel with the best commission efficiency – a confusing and complex concept to grasp especially when looking at what it takes to implement a successful revenue …
The Revenue Journey Part #10 – Still Not Convinced? Read More »
After having taken the plunge into revenue management – see The Revenue Journey Part #1 – Taking the Plunge – you will need to start navigating the revenue management journey. Only very few people are gifted or talented in a certain area and most of us will need to learn and practice to become good at something. The …
The Revenue Journey Part #2 – Navigating the Journey Read More »
We all know that revenue management has been around for a while. When we book our airline tickets, prices change based on the flight, demand, class of booking, routing and other factors. Then, about 25 years ago, hotels started to come on board and apply the basic principles of revenue management. It was generally understood …
