The Revenue Journey

TrevPAR World Launches Real World Revenue Management – online

Nowhere in the world currently, is the rise of Revenue Management more evident than in Africa! From the multi-billion dollar hotel chains to the influx of thousands of independently run hotels, lodges, management companies, as well as asset management companies, whom are all redefining traditional Revenue Management within the international community. At the same time, …

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The Revenue Journey Part #10 – Still Not Convinced?

The definition of Revenue Management can be described as – selling the right room, to the right client, at the right moment for the right price on the right channel with the best commission efficiency – a confusing and complex concept to grasp especially when looking at what it takes to implement a successful revenue …

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The Revenue Journey Part #8 – Complete Revenue Management

The Revenue Journey #8 – Complete Revenue Management In the last article of the Revenue Journey I spoke about pricing and pricing strategies. I mentioned that setting your pricing is one part of complete revenue management. The second part, even more critical, is managing inventory. The revenue increases that can be achieved with getting your …

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The Revenue Journey Part #4 – Choosing Infrastructure

Revenue Management – Choosing Infrastructure Components Now that the revenue team is in place it is time to look at the distribution infrastructure of the property. Selling a product requires an infrastructure to put that product on a shelf so customers can buy it. This infrastructure can be made up of systems, manual processes or …

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The Revenue Journey Part #2 – Navigating the Journey

After having taken the plunge into revenue management – see The Revenue Journey Part #1 – Taking the Plunge – you will need to start navigating the revenue management journey. Only very few people are gifted or talented in a certain area and most of us will need to learn and practice to become good at something. The …

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