Data & Digital Developments Core To TrevPAR World Groups Success and Expansion

TrevPAR World Total Revenue Management has recently adjusted its organisational structure to allow for a more concentrated approach to data collection, data modelling and data interpretation. This approach has necessitated the appointment of new human capital resources to spearhead this new practice.  In addition, the inclusion of new resources specialising in Digital and Online Marketing have been added to this strategic organisation update.

Nicole Freitas Dos Santos and Sinomncedi Fuzile joined the Group in April as Data Analysts and Wade Scobbie joined the team as a Digital Marketing Specialist.

Nicole, a Swiss Hotel School graduate, joins the group having spent time in both the luxury hospitality and financial services sector, most recently as a Digital Business Analyst. When asked to comment on her recent appointment, Nicole commented: “The opportunity to join TrevPAR World was not one that I would miss. I am so excited to be a part of the team, allowing me add value to an industry that I thoroughly enjoy!”

Nicole is joined by Sinomncedi Fuzile, a BCom Hospitality Management final year student from Stenden South Africa.  Sinomncedi also holds a diploma in Logistics from Nelson Mandela University.  With experience in the hospitality sector in South Africa and the Middle East, Sinomncedi summarised her sentiment on joining the team, “I am happy to be part of the TrevPAR World Group, I am excited to explore the opportunity and looking forward to contributing to the team while developing both personally and professionally.”

Another graduate from the Swiss Hotel School and current IMM Graduate School of Marketing student, Wade Scobbie, has joined TrevPAR World as a Digital Marketing Specialist.  Wade has spent numerous years honing his marketing skills in the hospitality, education, and NGO sectors.  “I’m excited to be joining what is already an incredibly dynamic team of industry experts & look forward to contributing to the development of the hospitality digital marketing space.  By curating customized digital marketing plans based on TrevPAR World’s extensive data, I believe we can tap into new markets and further enhance the way in which the hospitality industry markets its offerings” commented Wade on his new responsibilities at TrevPAR World.

Derek Martin, Chief Executive and Founder of TrevPAR World Group remarked, “As a Group, we continue to align our focus and expertise in the utilisation of data to support the sustainability and profitability of the hotel portfolio we are entrusted to oversee.  The new human capital resources are testament to this commitment, and we look forward to witnessing the impact the new talented team members have on the organisational output.”


Media Queries:

Derek Martin

079 731 9589

Notes for Editors


TrevPAR World, founded in 2016 by revolutionary entrepreneur, Derek Martin, is a hospitality data analytics company that specialises in data driven total revenue management and scalable distribution technologies through a myriad of global partners. The Group offers full-service solutions for commercial readiness including total revenue management, channel management, global distribution platform connectivity, central reservations, integrated marketing, and brand development services.

The Groups’ core focus is to optimize property profits by implementing unique strategies that allows owners and operators to track, adjust and improve all performance metrics of their property and all its outlets, in the short and long term.

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