Room Revenue

This category contains all Room Revenue related articles and information

July 2023 – SA Review – how is South Africa doing?

South African Accommodation Industry Shows Promising Growth in July 2023. July 2023 continued the growth trend when comparing to July 2022, based on the STR report South African Overview Report the combined accommodations occupancy for July was 60.3% which is a year-on-year increase of 7.45% when comparing to that of July 2022. This surge in […]

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LOCKDOWNS, LOSSES AND LIVELIHOODS – THE DATA BEHIND THE DECIMATION

The Impact of Lockdown In times of such insecurity, it is a shame that nobody in our industry has that elusive crystal ball.  What we do have available is big data, and this data is invaluable in quantifying the impact this vast uncertainty has had on “normal” business trading for the South African hospitality sector.

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Booking.com Opens Genius Rates To Partnered Priceline OTAs – Learn How To Switch This Off Here

Being very active in revenue management and distribution for the last 3 years we at TrevPAR World have never been more challenged with the different games that the OTA channels are playing, now this… Booking.com has recently communicated that their “Genius” rates will now gain you access to a larger audience of frequent travelers as

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Are OTA’s slowly becoming more powerful than hotel groups?

The controversy is definitely in the air of the global hotel industry. Traditionally the Big 5 (Marriot & Starwood, Hilton, IHG, Accor and Wydham) have been unrivaled by pure virtue of their size and brand reputation. However are they becoming submissive to major OTA’s like Booking.com & Expedia as they become increasingly powerful in their

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The Relationship Between Social Media & Revenue Management

Social Media, a concept that we are all too familiar with, has evolved immensely over the last few years and it shows no sign of slowing down. With countless social network platforms available at our disposal, we’re able to connect and share information with the person sitting next to us whilst simultaneously engaging and collaborating

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