Nowhere in the world currently, is the rise of Revenue Management more evident than in Africa! From the multi-billion dollar hotel chains to the influx of thousands of independently run hotels, lodges, management companies, as well as asset management companies, whom are all redefining traditional Revenue Management within the international community. At the same time, mobilised in part by the accelerated development of technology, a rise in importance of “online presence” has developed the “Revenue Management” function into a pivotal role that hotels must master.
All industries are competitive, however, the hospitality and tourism industry more competitive than most. We are in an industry which experiences very high fixed costs and we have to think of ways in which we can cover these expenses, no matter how lean we have to make ourselves.
Revenue Management is the use of streamlined optimization methodologies, in order to boost revenues and increase the company’s profitability.
This dynamic course investigates the deepening importance of Revenue Management in the every day hotel, providing participants with insight and skills into the opportunities and challenges posed by Revenue Management on a global scale.
We will be starting the Real World Revenue Management with a 5 day course at the Stenden South Africa Campus in July and then we will be having a selection of 3 day courses across the country moving forward.