STR: Preliminary December data for Abu Dhabi hotels Hotels in Abu Dhabi, United Arab Emirates, reported occupancy increased 8% to 79.4%, according to preliminary STR data. ADR also increased 2.1% to 496.70 Emirati dirhams ($135.30), which boosted RevPAR up 10.2% to 394.39 Emirati dirhams ($107.43). Based on daily data from December, Abu Dhabi reported …
The definition of Revenue Management can be described as – selling the right room, to the right client, at the right moment for the right price on the right channel with the best commission efficiency – a confusing and complex concept to grasp especially when looking at what it takes to implement a successful revenue …
The Revenue Journey Part #10 – Still Not Convinced? Read More »
Revenue Management – Pricing Strategies After preparing the forecast it now needs to be put to use. The forecast is the basis for two of the most critical aspects of revenue management: determining the pricing strategy as well as the inventory management strategies. In this article I will discuss pricing strategies and next week I …
Revenue Management – Forecast A good forecast is the most important part of any revenue management decision making process. Without an accurate forecast it is not possible to make accurate revenue driving decisions and may even result in damage to the business rather than driving it. The objective needs to be clear to everyone and …
We all know that revenue management has been around for a while. When we book our airline tickets, prices change based on the flight, demand, class of booking, routing and other factors. Then, about 25 years ago, hotels started to come on board and apply the basic principles of revenue management. It was generally understood …
