Our Latest News
16 Apr 2025
The potential impact of the current issues within South Africa's Government of National Unity (GNU) on the hospitality industry
South Africa’s Government of National Unity (GNU), was formed in June 2024 as a result of the African National Congress’s (ANC) loss of its parliamentary majority. The GNU has brought together 11 political parties in a coalition aimed at fostering economic recovery and stability. While the GNU has sparked optimism for political co-operation, its internal challenges have created uncertainties that ripple across the economy, particularly impacting the hospitality industry and tourism-related businesses, which are critical to South Africa’s economic growth.
09 Apr 2025
The potential impact on the hospitality sector with recent VAT increase
South Africa’s recent Value-Added Tax (VAT) increase, which saw a slight raising if the VAT rate from 15% to 15.5% in May 2025 and to 16% by April 2026, has sparked fierce debate, anger, and uncertainty. Political parties and analysts are sharply divided on its fallout: some warn of a crippling blow to an already strained economy, others see it as a necessary evil to shore up fiscal coffers. The impact on the country’s people—particularly the poor, who already grapple with a 32.9% unemployment rate and rising living costs—remains a key focus area, with fears of shrinking disposable incomes clashing against promises of expanded zero-rated essentials.
26 Mar 2025
From Consistency to Opportunity: The Case Against Strict Rate Parity in Hospitality
While rate parity once was a corner stone in the pricing strategies of hotels, the industry has shifted toward more dynamic pricing models that reflect current market realities and technological advancements.
12 Mar 2025
The Future of Hotel Revenue Management: Embracing AI Without Losing Control
Despite AI's capabilities, the expertise of human revenue managers remains indispensable.
AI systems excel at processing data and identifying patterns, but they lack the nuanced understanding of market subtleties and the human elements of guest experience.
07 Mar 2025
TrevPAR World Commits To Growing Industry Talent
TrevPAR World, is thrilled to announce the addition of two talented Data Analyst interns to its team: Tafadzwa Chikerema and Roux Che Shidute, as well as the permanent employment of Jonty Bruggen as part of the Digital Team. Their arrival marks an exciting step in the company’s commitment to fostering emerging talent in data-driven innovation, revenue management and youth empowerment.
05 Mar 2025
The Power of Data in Hospitality Marketing: Insights Can Unlock Success
In today’s digital-driven world, we often see the term of “big-data”, “data driven insights” or simply "data” itself thrown around and added to conversation as a throw-away term or piece of industry jargon, with little to no understanding of what these terms mean, and just how much power there is in good quality data.
03 Mar 2025
TrevPAR World Celebrates Prestigious 2025 Traveller Review Award from Booking.com
TrevPAR World, a global leader in innovative hospitality data and revenue management solutions, is thrilled to announce its recognition in Booking.com’s 2025 Traveller Review Awards achieving an impressive final score of 8.2 out of 10. This accolade, based on over 360 million verified customer reviews, highlights TrevPAR World’s commitment to delivering outstanding guest experiences and that drive business and brand growth