Wade Scobbie

Understanding the Digital Marketing Data Nebula: Crafting Stellar Hotel Re-marketing Strategies with Real-Time Insights

Social Media /

In the digital age, the utilization of real-time data generated from hotel social media and Google platforms is of utmost importance. By harnessing this data, hotels can implement retargeting digital marketing campaigns with the primary objective of increasing the rate of direct bookings from their websites. The Significance of Real-Time Data Real-time data refers to […]

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Data & Digital Developments Core To TrevPAR World Groups Success and Expansion

About TrevPAR World /

TrevPAR World Total Revenue Management has recently adjusted its organisational structure to allow for a more concentrated approach to data collection, data modelling and data interpretation. This approach has necessitated the appointment of new human capital resources to spearhead this new practice.  In addition, the inclusion of new resources specialising in Digital and Online Marketing

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