We love posting articles that engage with our followers and our readers, we crunched the numbers on the different articles that we published and there was a very clear top 10, please see below the list of the top 10 most read articles in 2016, the list starts with the most read article. Debunking OTA […]
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The definition of Revenue Management can be described as – selling the right room, to the right client, at the right moment for the right price on the right channel with the best commission efficiency – a confusing and complex concept to grasp especially when looking at what it takes to implement a successful revenue
The Revenue Journey Part #10 – Still Not Convinced? Read More »
As the Revenue Journey continues the focus of the past articles now shifts to streamlining all the different elements by means of technology. Imagine having a tool that helps you set the right price for the right segment for the right channel for the right time with a simple click of a button. The main
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The Revenue Journey #8 – Complete Revenue Management In the last article of the Revenue Journey I spoke about pricing and pricing strategies. I mentioned that setting your pricing is one part of complete revenue management. The second part, even more critical, is managing inventory. The revenue increases that can be achieved with getting your
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Revenue Management – Pricing Strategies After preparing the forecast it now needs to be put to use. The forecast is the basis for two of the most critical aspects of revenue management: determining the pricing strategy as well as the inventory management strategies. In this article I will discuss pricing strategies and next week I
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